1960s: Cincinnati Cooperative School of Technology
1966 was the first year of operation of the college. It was built around the cooperative education plan that was first applied at the University of Cincinnati in 1906. Intended to accept 200 students, enrollment started with just 100 students who received certificates in the technology studied. Four programs were offered: Business Data Processing; Sales Marketing; Graphic Communications Management; Engineering Drafting. The courses were not for college credit. The mission was a unique program of academic course work and co-op training for ten-week alternating periods.
“He earns while he learns”, radio ad, 1969
The ad claims that 5 technicians were needed for every engineer, while 13 were needed for every doctor. Technician shortages were emphasized in much of the college’s advertising in the 60s and 70s.
Click on any of the images below to view as a slideshow.
CCST press release, 1966:
This press release encourages women of any age to apply to the program.
These logos, designed by Graphic Communications students, were featured in the 1967 student-run publication, The Technician.
Draft of brochure, ca. 1969:
These brochures advertise training for careers in business.
Color slide, “Technical education Week”, 1968:
Promotional photographs typically featured students at work, either in their respective co-op positions, or in the labs on campus.
Unidentified female in Data Processing Program, 1968
Tabloid insert, 1968:
This tabloid insert, printed in the Cincinnati Enquirer in 1968, encouraged students to apply to one of several newly offered programs. The school was growing fast in its infancy: enrollment quadrupled (from 118 students to 496 by 1969), and 6 programs were added to the original 4.